4月20日，康佳洗衣机与祥生物业在无锡市举行战略合作签约仪式。双方就社区新零售战略与多种经营业务思路交换意见，并将携手发挥各自优势互利共赢，终达成密布精耕、放眼前行的共同目标。
本次会议出席的双方嘉宾有：祥生物业增值业务负责人钱苗、祥生物业社区经营线条负责人江英、祥生物业社区零售线上运营负责人陈凯;康佳冰洗前装负责人黄小兵、康佳冰洗工程负责人李想以及康佳冰洗社区新零售负责人徐浩。
社区新零售开启万亿流量新入口
在正式签约仪式之前，康佳冰洗前装负责人黄小兵谈到：自从2018年开始，精装房渗透率占比正在快速增长，同时用户家电选购期进步缩短。而康佳看准这时机，打造了“美的新生活全屋站购”的销售模式，同时把握万亿成熟社区市场流量入口，全面开启社区新零售战略。通过与祥生物业的签约合作，优势互补精耕细作，共同开拓新市场，为广大用户带来更人性化、更舒适自由的家居场景体验，让用户利益实现大化。
康佳冰洗社区新零售徐浩，对社区多种经营战略做了详细的阐述。美的洗衣机通过引导业主消费、满足业主需求，再到产品智慧生活三个community经营阶段层层渗透，小范围、深层次的与物业公司深度绑定;提升community 业主家居生活的安全性、便利性、舒适性，同时实现双方双赢的大目标。
深化服务价值链让生活更有温度
祥生物业增值业务负责person钱苗，在会议上先回顾了祥生物业历经20余年的发展历程，现在服务全50余个城市19万户。公司围绕“房”的打理和“person”的服务递增服务深度价值。此外借助多方优势敏锐捕捉新的流量入口搭建community服务平台开展new house decoration,move-in service,old house renovation等多种经营business以实现创造有温度的人生场景。
对于美’s washmachine community new retail strategy, person in charge of value-added business at Xiang Sheng Biology Industry Money expressed that both parties from the overall layout to specific deployment are not contradictory and highly expect the cooperation with 美's washmachine. They hope to take advantage of both sides' strengths to provide high-quality products and services for more friends.
强强携手并行聚力共赢未来
In the warm atmosphere of enthusiastic thought collision and communication, person in charge of front-end sales at 美's washing machine Huang Xiaobing signed a strategic cooperation agreement with person in charge of value-added business at Xiang Sheng Biology Industry Money.
Community is the next big market for red rice. Community new retail is a trend for future development. This time's signing ceremony between 美's washing machine and Xiang Sheng Biology Industry is ahead of its time, opening up new paths for home appliance retailers in this crowded market. In the future, both parties will cooperate closely to win together.
