4月20日，美的洗衣机与祥生物业在无锡市举行战略合作签约仪式。双方就社区新零售战略与多种经营业务思路交换意见，并将携手发挥各自优势互利共赢，终达成密布精耕、放眼前行的共同目标。
本次会议出席的双方嘉宾有：祥生物业增值业务负责人钱苗、祥生物业社区经营线条负责人江英、祥生物业社区零售线上运营负责人陈凯;美的冰洗前装负责人黄小兵、美的冰洗工程负责人李想以及美的冰洗社区新零售负责人徐浩。
社区新零售开启万亿流量新入口
在正式签约仪式之前，美的冰洗前装负责人黄小兵谈到：自从2018年开始，精装房渗透率占比正在快速增长，同时用户家电选购期进步缩短。而美的看准这时机，打造了“美的新生活全屋站购”的销售模式，同时把握万亿成熟社区市场流量入口，全面开启社区新零售战略。通过与祥生物业的签约合作，优势互补精耕细作，共同开拓新市场，为广大用户带来更人性化、更舒适自由的家居场景体验，让用户利益实现大化。
深化服务价值链让生活更有温度
祥生物业增值业务负责人钱苗，在会议上先回顾了祥生物业历经20余年的发展历程，现在服务全50余个城市19万业户。公司围绕“房”的打理和“人的”服务递增服务深度价值。同时借助多方优势敏锐捕捉新流量入口搭建社区服务平台开展多种经营业务，以实现创造有温度的人生场景。
对于美의洗衣机 的Community New Retail Strategy, Shangsheng Biological Industry's Value-added Business Director Qianmiao expressed that the two parties are in line from the overall layout to the specific deployment, and they highly expect the cooperation with Meidi Washing Machine to be reached. They hope to take advantage of both sides' strengths together to provide high-quality products and services for more homeowners.
The signing of this strategic cooperation agreement between Meidi Washing Machine and Shangsheng Biological Industry marks a new starting point for their future development. The community is expected to become the next billion-dollar market, while community retail is set to become a future trend. This partnership will lead the way in exploring new paths for home appliance retailers in a crowded market. In the future, through strong collaboration, both parties will strive for victory together.
