11月26日，金帝高端定制集成厨电苏州旗舰店的开业庆典暨品牌战略启航发布会在红星美凯龙苏州尼盛新区商场隆重举行。金帝智能厨电总经理陈伟、西曼帝克品牌管理公司总经理罗佳栋、红星美凯龙集团尼盛新区商场总经理张在湘、奥维云网（AVC）总裁郭梅德、金帝营销中心副总经理邓城武和金帝苏州分公司总经理邢颖聪等领导嘉宾共同见证了这一重要时刻。
近年来，随着国民消费水平的提升，消费者对产品价值提出了更高要求，满足个性化需求的定制产品逐渐成为市场热点。在此背景下，各大品牌必须抓住行业新趋势，以提升自身产品差异化竞争力，为目标用户群体提供更高品质的体验。
今年九月份，金帝作为高端集成厨电领域备受关注的品牌，在“比高端更高一级”为主题的“新产品、新形象、新品牌定位”三新战略发布会上，发布了行业首创的“辰星”系列新品，并树立了一整套全新的终端门店体系。现在，这次苏州旗舰店不仅是“辰星”系列正式对外发布，也是金帝通过落地一揽子计划，在各个维度加速创新升级的一步。
活动中，奥维云网（AVC）总裁郭梅德就中国高端厨电新趋势发表主题演讲，他分析了内外部形势，并特别强调了金帝活跃市场表现，以及其在双十一期间多款15000+客单价产品取得优异成绩。最后，他表示金 帝不仅开辟了集成厨电行业新赛道，更为行业塑造新的动能和优势。
Gold Empire's high-end customized integrated kitchen appliances Suzhou flagship store opening ceremony and brand strategic launch event was successfully held on November 26th at the Red Star Macalline Suzhou NiSheng New District commercial complex. Gold Empire's smart kitchen appliances general manager Chen Wei, Westmanick brand management company general manager Luo Jiadong, Red Star Macalline Group NiSheng New District commercial complex general manager Zhang Zixiang, AVC (Ovi Cloud Network) CEO Guo Meide, Gold Empire marketing center deputy general manager Deng Chengwu, and Gold Empire Suzhou branch general manager Xing Yingcong were among the leaders who attended this important moment.
In recent years, as national consumption levels have risen, consumers have demanded higher product values and individualized needs have become a market hotspot. In response to these trends, major brands must seize new opportunities for growth by enhancing their products' competitive advantages through innovation.
In September of this year, Gold Empire launched its "Three New" strategies - new products, new images and new brand positioning - at a conference themed "Even Higher than High-End". The company unveiled its industry-first "Daxing" series of products and established a comprehensive system of terminal stores. Now with the opening of this Suzhou flagship store not only marks the official release of these products but also represents Gold Empire's efforts to accelerate innovation across various dimensions.
During the event, AVC CEO Guo Meide presented his keynote speech on China's high-end kitchen appliance trends. He analyzed internal and external factors in addition to highlighting gold empire's outstanding market performance during double eleven sales period where several models with price tags above 15000 yuan achieved excellent results. Lastly he stated that gold empire not only opened up a new track for integrated kitchens but also shaped fresh momentum for the industry.
The success of this event marked an important step forward in Gold Empire’s development journey as they continue to push forward their strategy based on “new products,” “new images,” “new branding positions.”
