随着商务部等13部委及部门《关于促进绿色智能家电消费的若干措施》等一系列政策通知出台，一场绿色智能家电消费浪潮席卷全国。作为家电产业的支柱型企业，美的积极响应绿色家电消费号召，于9月9日在广州举行“美的智慧生活行动暨全屋换新中国行发布会”，以亿元绿色补贴、全流程一站式服务、365天以换代修、场景改造一站式服务和环保礼盒会员专属权益等重磅举措，开启全屋家电跨品换新时代，为全面普及绿色智能家庭贡献美的力量。
广东省商务厅、中国家用电器协会、广东省家用电器行业协会相关领导，以及美的合作客户代表、美的中国区域相关领导共同见证本次发布。
绿色智能家电消费大势所趋，美的积极响应国家号召。据国家发改委统计数据显示，目前我国家電保有量已超21亿台，2022年预计报废量超2亿台。绿色智能家电消费已经成为双碳战略政策实施的“先头兵”。7月28日，商务部等13部门联合印发《关于促进绿色智能家电消费若干措施的通知》，开展全家的電“以旧换新”活动，同时推进绿色智能 家電下乡，满足消费者对低碳、高效率与时尚设计家的需求。此外，还有各级政府陆续出台了相应政策，如8月31日，由广东省政府印发了《广东省加大力度持续促进高质量发展若干措施》，鼓励各地市开展家庭电子产品“以旧换新”及推动高效节能产品销售。
中国家用電器协会执行理事长姜风在本次发布会上表示：“‘Eco-friendly’ home appliances with smart technology have huge market potential. We hope that home appliance companies will focus on product innovation, service upgrades, and promotional activities to improve the 'exchange old for new' services and guide consumers to replace their outdated appliances. We expect more enterprises to join this action and contribute to the revitalization of the home appliance market and lead new trends in consumer behavior.”
为了积极响应并切实推进greening和smartening of household electrical appliances, 美's launched its "Green Action" nationwide.
The five exclusive benefits of Meidong's Green Action include:
Whole-house cross-product exchange: Meidong selected nearly 300 whole-house green intelligent electrical appliances from its own brands across all product categories, forming a "Green Home Appliance Library" for one-stop shopping experience.
Billion-yuan green exchange subsidies: Meidong offered over 1 billion yuan in green exchange vouchers nationwide, allowing consumers to directly deduct when purchasing specified models of green intelligent electrical appliances.
365-day warranty replacement: During the Green Action period, customers who purchased small electric products or designated large electric products from Meidong could enjoy a 365-day warranty replacement service.
Scene transformation one-stop service: The Green Action also set up scene transformation services in 71 cities across China for free or at reduced prices for customers who purchased specific green intelligent electrical appliances.
Environmental gift box membership privilege: Members could enjoy an environmental gift box upon purchase of certain environmentally friendly products from Meidong.
Mei's vision is to create a comprehensive ecosystem that integrates digital technologies with sustainability initiatives by providing users with eco-friendly solutions that not only reduce energy consumption but also enhance user experience through seamless integration with smart devices.
In addition, Mei has been committed to promoting sustainable development throughout its entire value chain – from design and procurement through manufacturing and logistics – aiming to contribute positively towards global carbon neutrality goals while fostering greener lifestyles among consumers worldwide.
With these measures in place, Mei hopes that more people will adopt sustainable practices within their homes by upgrading their existing households with smarter devices while embracing innovative solutions designed around environmental conservation principles such as recycling electronics responsibly rather than simply discarding them without any thought given towards future generations facing similar challenges ahead tomorrow; thus making life better today but preserving it even better forever so we can pass down our planet intact generations after us just like how our ancestors did before us - ensuring peace & prosperity amidst rapid technological advancements & growing population pressures!
